Not measuring the result of any of your marketing efforts is sheer madness yet most small business owners forget that their website is part of that marketing mix. They’ll often shell out $$bigbucks$$ for ads in the newspaper or tv or radio and measure those results to see if they get more customers but they’ll never bother to check their website statistics.

The beautiful thing about measuring your website statistics compared to the other forms of advertising is that you can easily see who’s checking out your website and find out lots of things about them. No I’m not talking about their name and address or anything seriously private like that! I’m talking about useful information like where in the world your website visitors are coming from,  what times during the day or week are they visiting your site and what are they typing into the search engines to find your site. This information is GOLD!

Imagine if you could read the minds of your customers to find out what they were thinking in order to sell more to them? Start reviewing your website statistics now!

Good luck!

ICT Guru~

Technology Coach

BLKMGK ICT

p.s. Want to avoid making this mistake? You need to check out BLKMGK Go-Live our 3 week online course that tells you exactly how to build and promote your own website. The best bit is that you don’t have to write any code! It’s a fantastic course so if you’re serious about doing your website properly check out BLKMGK Go-Live now!