For the last two years usually every meeting that I’ve had with a potential client they always ask the question “Does BLKMGK do SEO?” and my response is always “We do practical SEO” and then I go on to ask them what their understanding of the term “SEO” is: “Being #1 on Google so that people can find our business ”.  Ahh bless them! Somewhere at some point in time they’ve heard   some bright spark talk about getting your website to have a number one listing in Google but the sad thing is that this bright spark doesn’t go on to tell them how much hard work goes into FIRST, getting the listing and SECOND, maintaining it! Say for example you shell out $$bigbucks$$ for a SEO package and then you managed to get ranked as #1 in Google. If someone else shells out $$bigbucks$$ to do the same thing then you’ve got a problem. Or worse and quite common is the way Google changes their ranking formula and all of a sudden you’re both knocked out of being #1.

Here are 3 keys to succeeding at SEO:

  1. Get technical. Set up your site with appropriate search engine optimisation tags. Focus on your page titles, key words and description. Key words are gold in the SEO Game.
  2. Develop a consistent message. Tie in your content on the website to those same page titles, key words and description so you develop a consistent message throughout your website.
  3. Promote, promote, promote! Have your website address on everything. Business cards, email signatures and other promotional material.

There’s heaps more stuff to do on SEO, which is why the experts charge so much when doing it properly. If your budget doesn’t quite stretch to getting one of these experts, focus on the above three techniques to help you get better result from your website.

Good luck!

ICT Guru~

Technology Coach

BLKMGK ICT

p.s. Want to avoid making this mistake? You need to check out BLKMGK Go-Live our 3 week online course that tells you exactly how to build and promote your own website. The best bit is that you don’t have to write any code! It’s a fantastic course so if you’re serious about doing your website properly Sign up for BLKMGK Go-Live now!

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